WHAT IS INTERNET MARKETING AND HOW DO YOU DO IT?

Internet (or online) marketing is using the web to promote your business. More specifically and it involves driving qualified prospects to your Web site, where they can gather product information, contact you, or purchase directly off the site. Aspects of Internet marketing include Search Engine Optimization (so prospects can find you easily on search engines and directories), advertising/e-mail campaigns and community building/promotion.

Generating leads through Internet marketing is about creating the highest visibility for your company's brand, products, and services through every contact point used by your target market. Its about identifying and focusing these points into a marketing channel that connects your Website directly to your target community. A successful online lead generation system must also have the ability to capture and report on all lead generation activities so that marketers can quickly analyze and adjust campaigns to be more effective, and the accountants can justify your budget.

In summary, Internet marketing is about creating direct, online marketing channels to your customers, and having the ability to quickly analyze, refine and report on every lead generation initiative. When an effective lead generation system is in place businesses can control their daily lead flow, lead expenses and most importantly predict their sales revenues with more confidence.


WHAT INTERNET MARKETING SERVICES DOES PRESSURE FUNK PROVIDE?

1. Website Banner Advertising
Web Banner Advertising is a type of Internet Marketing where by you pay another website X amount to display an advertising banner on their website for a certain length of time. The web banner links directly to your website, tempting visitors away from theirs and onto yours.  Sometimes advertising on another website in the form of a banner advert can yield a fairly good return. However, advertising on a website that has little or nothing to do with your target audience involves high levels of luc k t o convert any sales, producing little to no ROI.

We provide this type Internet Marketing service by utilizing a network of high traffic websites, selecting similarly themed websites covering a similar topic as the targeted website. This is the only way of maximizing the impact of such a campaign.

2. Pay Per Click (PPC) Advertising Campaign
A Pay Per Click Advertising Campaign (PPC) is one of the most effective methods of Internet Marketing . Pay Per Click Advertising enables a website to have link placed directly into a search engines results for specific keywords or keyword phrases. The text link can say whatever you like (no superlatives), enticing searchers to click on your advert. As you can probably work out from it's name, Pay Per Click Advertising is priced Per-Click on your advert. While this may sound very expensive, it is very difficult to produce better results from another type of Internet Marketing if the Pay Per Click Advertising Campaign is professionally constructed by an expert Pay Per Click Management Company. 

3. Search Engine Optimization
Search Engine Optimization is the Holey-Grail of Internet Marketing when successful, providing a higher return on investment than any other type of Internet Marketing Campaign. Search Engine Optimization is the process of designing and adjusting parts of a website to rank highly on the search engines results pages (SERP's) and involves a lot of work off-site as well. Not to be confused with Pay Pay Click Advertising which displays text based adverts in the sponsored results normally on the right side of results pages. Search Engine Optimization if successful will obtain a high position for specific keywords and keywords phrases related to your Company, products and or services in the free results (organic results).

The problem with Search Engine Optimization is there are only ten positions on the front page for any given keyword or keyword phrase, competition can be extremely stiff and no guarantee of positions can be provided from any Search Engine Optimization Company. Generally, results will be generated if you are listed on the top five pages of the search engine results.

4. e-Marketing Newsletters
Opt-in mailing lists can hit very, very specific demographics. Carefully done, these can be the people who really want to see your ad because they're trying to decide if they want to buy your product or one like it. The most effective results can be achieved from building up your database via a opt-in mailing list subscription form on your website, and sending your e-marketing newsletters to them on a regular basis.


WHAT ARE KEYWORDS AND HOW IMPORTANT ARE THEY IN SEARCH ENGINE OPTIMIZATION?

'Keywords' are search phrases that a user may enter in a search engine to find out information, a product or a service. For example, someone who wants to find a site that sells silver jewellery might enter 'silver jewellery' in a search engine. There are many different combinations of keyword phrases, which users could enter (for example, 'silver necklace', or 'silver earrings'). Collecting these keywords into a list forms the basis of a search engine promotion campaign.

Keywords must be properly researched, as well as specific. For example, using 'jewellery' as a keyword is too vague and generic and will not result in any real traffic. Research shows that users are generally becoming more specific with the keywords they enter (for example, 'silver celtic earrings').


WHY SHOULD I CHOOSE INTERNET MARKETING OVER TRADITIONAL FORMS OF ADVERTISEMENT? (EG. NEWSPAPER, TV COMMERCIAL, MAGAZINES)

Traditional Marketing and Advertising is becoming less and less effective, because consumers get better and better at ignoring it. Your costs spiral upwards while the return on your investment spirals downward.

With the growth of information on the internet has growth the amount of time people spend on it, which has in turn generated a new market for internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason.

Internet advertising is targeted
As a company looking for advertising opportunities to a specific market, internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Programs like Google's AdWords match up advertisers with content that their target market peruses regularly. Forget the costly machine-gun strategy of newspaper advertisements, internet advertising is targeted!

Internet adverting enables good conversion tracking
It's impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisements is difficult. However, internet advertising allows the advertiser to trac k t he number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.

Internet advertising has a lower entry-level fees
If you have a limited budget, internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google and Overture on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at 10 cents or a dollar a pop.

Internet advertising can be much cheaper
Because of the targeted nature of internet advertising and the ability to trac k t he effectiveness of ads, conversion rates from internet advertising is typically much better than traditional mediums.

Internet advertising has greater range
One more benefit is that, since the internet spans the globe, pockets of your target market scattered around the world can all be targeted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area.

On the whole, internet advertising can be a great way to get the word out there about your service or product in a cost-effective, efficient way.


HOW DO I KNOW WHICH INTERNET MARKETING METHOD IS SUITABLE FOR ME?

Certain types of Internet Marketing perform better for one website than another, so we have worked out the average performance of each type of Internet Marketing Campaign. We done this by taking a number of our client's websites that operate in a wide variety of market sectors, and combining their overall performance on each type of Internet Marketing Campaign to find the average Internet Marketing performance of each type of campaign.

Quickly looking at the results it is clear that any campaign involving keyword targeted search engine traffic, out performs anything else by a large amount.

Pay Per Click (PPC) Advertising Campaign
Pay Per Click Advertising is a clear winner for producing fast results with a good return. On average, campaigns were set up and generating sales within 48 hours of the client requesting the service. Initial ROI outperformed any other Internet Marketing Campaign by a large amount. Over the next few months the average Pay Per Click Advertising campaigns ROI increased by a further 67% as each campaign was optimized to reach its full potential.

Search Engine Optimization
While almost every Search Engine Optimization campaign eventually outperformed every other type of Internet Marketing Campaign, we have placed it in the number two spot.  Search Engine Optimization should be in the number one spot, but due the very complex nature of a Search Engine Optimization campaign, which takes a around three weeks to see results and guarantee results, sometimes resulting in the client losing faith. Not all campaigns can be classed as entirely successful, and therefore Search Engine Optimization is at number two. Nevertheless, our satisfied customers report having an average of 4 new enquiries per day from potential customers who found them via the search engines.

e-Marketing Newsletters
This method will be effective if you have your current list of database to email the newsletters to, or combined with an opt-in mailing list subscription form on your website.

Website Banner Advertising
Good results from website banner advertising is achieved through placement of your banner advertisement on websites which are relevant to your company's products and services. This will depend on your nature of business, targeting countries and whether there is a website with enough traffic offering banner space that is truly relevant to what you have to offer.


HOW DOES IT HELP TO INCREASE MY COMPANY PROFITS?

Internet marketing works on the same basis as any other forms of traditional marketing methods. Increase the visibility of your company products and services, create an interest, receive enquiry from potential customer, and the rest will be up to you to convert this potential customer to your REAL customer.


IF I AM REDESIGNING A SITE, WHEN SHOULD I START THINKING ABOUT SEARCH ENGINES?

If you've already started redesigning your site, STOP! You should already be thinking about search engines. If you planning on redesigning your site in the new future, then start thinking about search engines now, before you hire a designer.

The first step in designing a website is to go and see how people are searching related to your products or services. When you know what people are seeking, you will be able to create content and a site map that gives them what they want. That means happier visitors, and smoother customer relations. By creating content based upon keyword research, you can position your site to win for a wide range of specific keyword phrases.


IF I WANT TO EXPAND MY BUSINESS OVERSEAS, HOW DO I GET LISTED ON THEIR LOCAL SEARCH ENGINES?

If you are thinking of expanding your business overseas, it will be best to get your company website listed in the search engines of the countries you are intending to target. For example, if you intend to market your products to countries in the South East Asia, you should get your website listed on the major search engines in countries like Thailand , Malaysia , Indonesia , Brunei , etc. This can be achieved by either submitting your company website details manually to the local search engines, or by using the pay per click advertising offered by Google.

Google Adwords enable you to target your right customers by choosing the languages and specific countries you would like to target. In our experience this will be the most effective method of getting customers from other countries.


WHICH IS THE MOST POPULAR SEARCH ENGINE ON THE INTERNET?

Google is by far the Number 1 and most used search engine today. Google does far more than 200 million (>200,000,000) searches every day through Google.com. That number was reported by Google all the way back in 2001, and they have consistently refused to update it, but you can be assured that Google does substantially more than 200,000,000 searches every day through Google.com.

The pie chart on the right shows the percentage of searches done by web surfers in \that were performed at a particular web site or a network of web sites. Yahoo currently ranks Number 2 in terms of search engine popularity.



WHEN SHOULD I START TO SEE MY WEBSITE BEING INCLUDED IN THE SEARECH ENGINES AFTER SUBMISSION?

For keyword advertising with Yahoo and pay per click advertising with Google, you should be able to see your website inclusion in the search engines within 5 working days. For search engine optimization, results should be seen within 3 to 4 weeks after submission into the search engines.

 

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