"42% to 86% of websites are found through search engine"
Shari Thurow - Search Engine Visibility

What is Search Engine Optimization?
Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools.

Research shows that most web traffic comes from search engines. But if your site is not ranked high enough on the search engines (e.g. after the third page of the search result), none of that traffic will come to you. Worse, it might all go to your competitors.

Search engines are a very important source of traffic because it's highly targeted. Search engines are one of the primary ways that Internet users find web sites. That's why a web site with good search engine listings may see a dramatic increase in traffic. Visitors that come to your site via search engines got there because they focused their search using keywords related to your products or services. But because there are so many pages on the web, and more submitted every day, your site is competing with an increasing number of other sites. So what can you do?

That's where Search Engine Optimization comes in. Search Engine Optimization is the process of preparing your website so that search engines can better understand its content and/or purpose.

Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found.


Benefits of Search Engine Optimization

Your company website can access one of the largest Internet database platforms through the major search engines and web directories;

Search engine optimisation will drive qualified leads that are searching for your product or services to your website;

Increased sales can be gained as consumers use search engines to locate and buy goods or to do research prior to making their purchasing decision;

Search engines will increase your penetration globally and therefore optimise your brands 'message';

Raise your profile - Search engine optimisation will draw potential customers to your website and not to your competitors.